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Advertising and promotion:

Belch, George E.

Advertising and promotion: an integrated marketing communications perspective George E. Belch & Michael A. Belch - 8th - Boston : McGraw-Hill, 2009 - 838 p. il 29 cm

ISBN: 9780073381091

LCCN: 000005011

Subjects--Topical Terms:
Publicidad---Manuales
Promoción de ventas

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