Blue ocean strategy : how to create uncontested market place and make the competition irrelevant /
Kim, W. Chan
Blue ocean strategy : how to create uncontested market place and make the competition irrelevant / W Chan Kim, Renée Mauborgne - Boston : Harvard Business School Press, 2005 - 238 pags. ; 24 cm.
Blue ocean strategy : creating blue oceans : analytical tools and frameworks -- formulating blue ocean strategy : reconstruct market boundaries : focus on the big picture, not the numbers : reach beyond existing demand : get the strategic sequence right -- executing blue ocean strategy : ovecome key organizational hurdles : build execution into strategy : conclusion: the sustainability and renewal of blue ocean stretegy
Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans.
9781591396192 1591396190
000003821
Estrategia y gestion de empresa. Entrepreneur&Innovation
Blue ocean strategy : how to create uncontested market place and make the competition irrelevant / W Chan Kim, Renée Mauborgne - Boston : Harvard Business School Press, 2005 - 238 pags. ; 24 cm.
Blue ocean strategy : creating blue oceans : analytical tools and frameworks -- formulating blue ocean strategy : reconstruct market boundaries : focus on the big picture, not the numbers : reach beyond existing demand : get the strategic sequence right -- executing blue ocean strategy : ovecome key organizational hurdles : build execution into strategy : conclusion: the sustainability and renewal of blue ocean stretegy
Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans.
9781591396192 1591396190
000003821
Estrategia y gestion de empresa. Entrepreneur&Innovation