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Hooked : how to build habit-forming products /

Eyal, Nir

Hooked : how to build habit-forming products / Nir Eyal ; with Ryan Hoover - [London] : Penguin Business, 2019 - 246 pàgines : il·lustracions ; 21 cm

Inclou referències bibliogràfiques (p. 229-246) i índex

ISBN: 9780241184837 (cart.)

Subjects--Topical Terms:
Productes nous--Aspectes psicològics
Consumidors--Conducta

Dewey Class. No.: 658.575019

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