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Teufel, Philipp, 1958-

Holistic retail design : reshaping shopping for the digital era / Philipp Teufel and Rainer Zimmermann - 399 pàgines : il·lustracions en color ; 24 cm

Conté: Market, warehouse, museum: the strategic situation of retail and consequences for holistic retail design -- Strategy market: competitive and communicative strategies for retail archetypes -- Stategy in application: fifteen design strategies in masterful execution : Authenticity ; Contextualisation ; Curation ; Deconstruction ; Exclusivity ; Fusion ; Gamification ; News value ; Participation ; Poesy ; Prosuming ; Simplicity ; Storytelling ; Trading up ; Transformation -- Customer touchpoints: in search of uniqueness and integration : Stationary : Frontage/Windows ; Store/Design ; Signage ; Packaging -- Digital : Web/Devices -- Media : Advertising/Editorial -- Event : Event/Promotions -- Best practice: five paradigmatic cases of holistic retail design : Aesop ; Comme des Garçons ; Nike ; Selfridges & Co. ; Uniqlo

ISBN: 9789491727658 9491727656

Subjects--Topical Terms:
Establiments comercials--Decoració--S. XXI
Comerç al detall--S. XXI
Comerç electrònic
Mercaderies--Exposicions

LC Class. No.: NK2195.S89 / T48 2015

Dewey Class. No.: 725/.21

Universal Decimal Class. No.: 747:725.21