MARC details
| 000 -CABECERA |
|---|
| Campo de control de longitud fija |
04765nam a2200277 a 4500 |
| 001 - NÚMERO DE CONTROL |
|---|
| Campo de control |
3408 |
| 003 - IDENTIFICADOR DEL NÚMERO DE CONTROL |
|---|
| Campo de control |
IED_BCN |
| 005 - FECHA Y HORA DE LA ÚLTIMA TRANSACCIÓN |
|---|
| Campo de control |
20190918144353.0 |
| 008 - CÓDIGOS DE INFORMACIÓN DE LONGITUD FIJA |
|---|
| Campo de control de longitud fija |
190918e2001 d|||| |||| 001 0 eng d |
| 010 ## - NÚMERO DE CONTROL DE LA BIBLIOTECA DEL CONGRESO |
|---|
| Número de control de LC |
000003408 |
| 020 00 - NÚMERO INTERNACIONAL NORMALIZADO PARA LIBROS (ISBN) |
|---|
| Número Internacional Normalizado para Libros (ISBN) |
9780333801659 |
| 020 00 - NÚMERO INTERNACIONAL NORMALIZADO PARA LIBROS (ISBN) |
|---|
| Número Internacional Normalizado para Libros (ISBN) |
0333801652 |
| 035 00 - NÚMERO DE CONTROL DEL SISTEMA |
|---|
| Número de control del sistema |
3520 |
| 040 ## - FUENTE DE LA CATALOGACIÓN |
|---|
| Centro catalogador de origen |
IED_BCN |
| Lengua de catalogación |
cat |
| Centro transcriptor |
IED_BCN |
| 100 #0 - PUNTO DE ACCESO PRINCIPAL - NOMBRE DE PERSONA |
|---|
| Nombre de persona |
Jackson,Tim |
| 9 (RLIN) |
1444 |
| 245 10 - MENCIÓN DE TÍTULO |
|---|
| Título |
Fashion buying & merchandising managment / |
| Mención de responsabilidad etc. |
Tim Jackson and David Shaw |
| 260 00 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Lugar de publicación distribución etc. |
London : |
| Nombre del editor distribuidor etc. |
Palgrave Macmillan, |
| Fecha de publicación distribución etc. |
2001 |
| 300 00 - DESCRIPCIÓN FÍSICA |
|---|
| Extensión |
204 p. ; |
| Dimensiones |
23 cm |
| 490 ## - MENCIÓN DE SERIE |
|---|
| Mención de serie |
Palgrave master series |
| 505 ## - NOTA DE CONTENIDO CON FORMATO |
|---|
| Nota de contenido con formato |
Introdcution : A definition of fashion : The growth of fashion retailing : Fashion retailing and profit : Fashion retailing and marketing : Fashion retailers and society : Is fashion buyin a glamorous job? : Buyers past and presetn : The development of the fashion buyer : Fashion buying and merchandise management - a warning! -- The roles of the fashion buyer and garment technologist : Buying and merchandising : Temringology : Structrures : The buying office structure model : The buying team : The role and responsabilities of a buyer : Negotiating skills : Garment technology : The need for integration between buying and technology -- The role of merchandising : Definitions : A background to merchandising : The changing structures of merchandisign : The merchandisers' respnse to change : Main areas of merchandising management activity :The role and responsabilities of the merchandiser : The demand for merchandisers : The key merchandisign copmetencies : Assistant merchandiser/assistant planner/senior allocator : Merchandising assistant/allocator/distributor : The future for merchandising : Applying for fashion buying and merchandising positions -- Fashion design : Definitions : The role of a fashion designer : The key tasks of a designer : What is siccessful fashion design? : defining the contribution of fashion design : Benefits for customer s: Designing benefits into fashion garments : ashion trends : Taping into the changing external environment : Technological innovations in fibres and fabrics : Fashion forecasting : The importance of shows : Lead-times : The sequence of trade and fashion shows -- Market planning for fashion retailing : The importance of marketing : The marketing mix : Marketing within fashion retailing : Defining customers : What is a season? : Fashion seasons and user occasions : Modern seasonal trading : Market positioning : What is a range? : Price points : Product options : Strategic development -- Buying and the law : Contracts with suppliers : Copyright : Pricing : Labelling : Fitness for purpose and satifactory quality : Refunds -- Merchandise planning : The importance of planning Planning and profitability : The problems of planning in detail : The importance of the merchandiser in planning : The importance of historic sales patterns : Creating the initial season sales plan : The importance of growth and Like for Like (LFL) gworth : Sales planning and the fashion business : Some final thoughts on the WSSI -- Sourginc and supply chain management : Sourcing defines : What needs to be sourced? : Different ways of buying a garment : An historical perspective : The buyer/supplier reliationship : A move towards international sourcing : General agreement on tarifs and trade (GATT) /Multi-fibre agreement (MFA) : General sourcing issues : Foreign buying : The chaniging supplier base : Supply chain management : Changes resulting from supply chain management : Measuring performance : The benfits of supply chain management -- Stock management and distribution : Definitions : Fitting the number of lines to the business : The range plan and initial allocations : Rigid control versus flexibility - the dilemma of overall stock managment : The delivery schedule : The importance of the DC : Final comments on stock management and distribution -- Retail formats and visual merchandising : The ever-changing face of fashion retailing : The changing high street : A review of changing fashion retail formats : Mail order and internet buying - a retail format or not? : Changing consumer expectations and the shopping experience : Fashion retailing - a fast-changing vista -- Future trends in buying and merchandising : Background : The changing impact of IT on fashion retailing : The ipmact of new manufacturing techniques : The fashin buyer of the future : The fashion merchandiser of the future : Likely future technological impacts on the consumer : Other types of fashion retail competition |
| 650 #7 - PUNTO DE ACCESO ADICIONAL DE MATERIA - TÉRMINO DE MATERIA |
|---|
| Fuente del encabezamiento o término |
lemac |
| 9 (RLIN) |
4307 |
| Término de materia o nombre geográfico como elemento inicial |
Indústria de la confecció |
| 650 #7 - PUNTO DE ACCESO ADICIONAL DE MATERIA - TÉRMINO DE MATERIA |
|---|
| Fuente del encabezamiento o término |
lemac |
| 9 (RLIN) |
3197 |
| Término de materia o nombre geográfico como elemento inicial |
Moda |
| Subdivisión de materia general |
Màrqueting |
| 650 #7 - PUNTO DE ACCESO ADICIONAL DE MATERIA - TÉRMINO DE MATERIA |
|---|
| Fuente del encabezamiento o término |
lemac |
| 9 (RLIN) |
4316 |
| Término de materia o nombre geográfico como elemento inicial |
Empreses |
| Subdivisión de materia general |
Direcció i administració |
| 700 ## - PUNTO DE ACCESO ADICIONAL - NOMBRE DE PERSONA |
|---|
| 9 (RLIN) |
1432 |
| Nombre de persona |
Shaw, David |
| 942 ## - ENTRADA PARA ELEMENTOS AGREGADOS (KOHA) |
|---|
| Fuente de clasificación o esquema de ordenación en estanterías |
Library of Congress Classification |
| Koha [por defecto] tipo de item |
Llibre |
