Normal view
MARC view
Entry Topical Term
001 - CONTROL NUMBER
- control field: 3538
003 - CONTROL NUMBER IDENTIFIER
- control field: IED_BCN
005 - DATE AND TIME OF LATEST TRANSACTION
- control field: 20190802163448.0
008 - FIXED-LENGTH DATA ELEMENTS
- fixed length control field: 130221i||anzn|babn |a ana
016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER
- Record control number: a16252834
- Source: ES-BaBC
035 ## - SYSTEM CONTROL NUMBER
- System control number: 0557-77280
040 ## - CATALOGING SOURCE
- Original cataloging agency: ES-BaBC
- Language of cataloging: cat
- Transcribing agency: IED_BCN
- Modifying agency: ES-BaBC
- Subject heading/thesaurus conventions: lemac
080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER
- Universal Decimal Classification number: 658.8:004.738.5
- Edition identifier: 2004
150 ## - HEADING--TOPICAL TERM
- Topical term or geographic name entry element: Màrqueting digital
450 ## - SEE FROM TRACING--TOPICAL TERM
- Topical term or geographic name entry element: Internet
- General subdivision: Màrqueting
450 ## - SEE FROM TRACING--TOPICAL TERM
- Topical term or geographic name entry element: Internet, Màrqueting per
550 ## - SEE ALSO FROM TRACING--TOPICAL TERM
- Control subfield: g
- Topical term or geographic name entry element: Màrqueting
670 ## - SOURCE DATA FOUND
- Source citation: RAMEAU
- Information found: (enc.: Marketing digital)
680 ## - PUBLIC GENERAL NOTE
- Explanatory text: Useu-lo per a les obres que tracten de la forma de màrqueting que es basa en la utilització de recursos tecnològics i de mitjans digitals per tal de desenvolupar comunicacions directes, personals que facin reaccionar el receptor. El màrqueting digital es fa present en els mitjans digitals com Internet, telefonia mòbil, televisó digital i fins i tot en els videojocs.