IEDBarcelona

Image from Google Jackets

Apparel manufacturing : sewn product analysis / Ruth E. Glock ; Grace I. Kunz

By: Contributor(s): Material type: TextTextPublication details: Ohio : Prentice Hall, 2004Edition: 4ª EdicionDescription: 663 p. : il. ; 26 cmISBN:
  • 9780131119826
Subject(s):
Contents:
Introduction to apparel manufacturin : Organization of the apparel business ; Nature of oapparel ; Structure of the apparel industry ; Globalization of apparel manufacturing ; Organization of apparel firms according to areas of specialization : Marketing strategies ; Marqueting responsabilities in apparel firms ; Strategic marketing processes ; Retail and wholesale marketing strategies ; Labeling and licensing : Merchandising proceses ; Context of merchandising ; Concepts of apparel product lines ; Dimensions of product change ; Nature and timing of merchandisig responsabilities -- Product development : Product standards and specifications : product standards ; Sources of quality and performance standards ; Company standards for quality, size and fir, and performance ; Developing and using specifications ; Writing specifications for apparel manufacturing ; professional perspectives on product development : Garment analysis and specification development : Role of garment analysis ; Style description ; Positioning strategy ; Sizing and fit ; Materials selection ; Garment components assembly ; Final garment assembly and finishing ; Style presentation : Creative and technical design ; Influences on the design process ; Creative design ; Technical design ; Apparel design Technilogy -- Dimensions of apparel management
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Collection Call number Vol info Status Date due Barcode
Llibre_M IED Barcelona Sala Marketing de la Moda - Fashion Marketing M1.02 Glo (Browse shelf(Opens below)) Núm. Available 2019-1016

Introduction to apparel manufacturin : Organization of the apparel business ; Nature of oapparel ; Structure of the apparel industry ; Globalization of apparel manufacturing ; Organization of apparel firms according to areas of specialization : Marketing strategies ; Marqueting responsabilities in apparel firms ; Strategic marketing processes ; Retail and wholesale marketing strategies ; Labeling and licensing : Merchandising proceses ; Context of merchandising ; Concepts of apparel product lines ; Dimensions of product change ; Nature and timing of merchandisig responsabilities -- Product development : Product standards and specifications : product standards ; Sources of quality and performance standards ; Company standards for quality, size and fir, and performance ; Developing and using specifications ; Writing specifications for apparel manufacturing ; professional perspectives on product development : Garment analysis and specification development : Role of garment analysis ; Style description ; Positioning strategy ; Sizing and fit ; Materials selection ; Garment components assembly ; Final garment assembly and finishing ; Style presentation : Creative and technical design ; Influences on the design process ; Creative design ; Technical design ; Apparel design Technilogy -- Dimensions of apparel management

There are no comments on this title.

to post a comment.

Powered by Koha