Brand Asset Management : driving profitable growth through your brands / Scott M. Davis ; Foreworld by David A. Aaker
Material type:
TextPublication details: San Francisco : Jossey-Bass, 2002Description: 263 p. ; 23 cmISBN: - 9780787963941
| Item type | Current library | Collection | Call number | Vol info | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
| Llibre_M | IED Barcelona Sala | Marketing de la Moda - Fashion Marketing | M2.075 Dav (Browse shelf(Opens below)) | Núm. | Available | 2019-0744 |
Browsing IED Barcelona shelves, Shelving location: Sala, Collection: Marketing de la Moda - Fashion Marketing Close shelf browser (Hides shelf browser)
| M2.075 Bur Fashion Entrepreneur : | M2.075 Car Moda y empresa : | M2.075 Cor Managing, fashion and luxury companies / | M2.075 Dav Brand Asset Management : | M2.075 Eng How to open & operate a financially successful fashion design business / | M2.075 Fas Fashion marketing / Edited by Mike Easey | M2.075 Fas Fashion marketing : |
Introduction : Does brand asset management strategy matter? : An overview of brand asset management -- Developing a brand vision : Elements of a brand vision -- Determining your brandpicture : Determining your brand's image : Creating your brand's contract : Crafting a brand-based customer model -- Developing a brand asset management strategy : Positioning your brand for success : Extending your brand : Communication your brand's position : Leveraging your brand to maximize channel influence : Pricing your brand at a premium -- Supposring a brand asset management culture : Measuring your return on brand investment )ROBI) : Establishing a brand-based culture
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