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Marketing fashion / Harriet Posner

By: Material type: TextTextPublication details: London : Laurence King, 2011Description: 224 pags.; rústica il. col. ; 26 cmISBN:
  • 9781856697231
Subject(s):
Contents:
Structure of the fashion market : Fashin market sectors : Fashion market levels : Fashion cities and trade faris -- The marketing toolkit : What is marketing : Marketing definition : The marketing mix : The marketing mix today : Marketing strategy -- Research and planning : Marketing research : Market research : Planning and strategy -- Understangind the customer : Customer segmentation : Creating a customer profile -- Introduction to branding : Defining a brand : The purpose of branding : Developing and managing brand identity : Brand strategy and management -- Fashion promotion : The promotinal mix : Fashin advertising : Sales promotion : Fashion PR and publicity -- Careers in fashin marketing : Professional skills : Career choices : Applying for a job
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Holdings
Item type Current library Collection Call number Vol info Status Date due Barcode
Llibre_M IED Barcelona Sala Marketing de la Moda - Fashion Marketing M2.075 Pos (Browse shelf(Opens below)) Núm. Available 2019-0722

Structure of the fashion market : Fashin market sectors : Fashion market levels : Fashion cities and trade faris -- The marketing toolkit : What is marketing : Marketing definition : The marketing mix : The marketing mix today : Marketing strategy -- Research and planning : Marketing research : Market research : Planning and strategy -- Understangind the customer : Customer segmentation : Creating a customer profile -- Introduction to branding : Defining a brand : The purpose of branding : Developing and managing brand identity : Brand strategy and management -- Fashion promotion : The promotinal mix : Fashin advertising : Sales promotion : Fashion PR and publicity -- Careers in fashin marketing : Professional skills : Career choices : Applying for a job

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