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Socialnomics : how social media transforms the way we live and do business / Erik Qualman

By: Material type: TextTextPublication details: New Jersey : John Wiley & Sons, [2013]Edition: Second editionDescription: xviii, 316 pàgines : il·lustracions ; 24 cmISBN:
  • 9781118232651
Subject(s):
Contents:
Foreword -- Acknowledgments -- About this book -- Introduction -- Word of mouth goes world of mouth -- Social media = preventative behavior -- Social media = braggadocian behavior -- What we can learn from politics -- I care more about what my neighbor thinks than what google thinks -- Death of social schizophrenia -- Winners and losers in a 140-character world -- Next steps for companies and the "glass house generation" -- Social media rolodex and resources -- Social ROI -- Social success secrets (give them to me now!) -- Blogging : what works -- 100+ social media tools -- Making viral videos -- Social media for B2B -- Case studies -- Faqs -- Teacher and company resources & exercises -- About the author.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Llibre IED Barcelona Sala General / Recerca i Gestió Marketing de la Moda - Fashion Marketing R3.056.2 Qua (Browse shelf(Opens below)) Available 4374024
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R3.056.2 Qua Socialnomics :

Inclou referències bibliogràfiques (pàgines 299-310) i índex.

Foreword -- Acknowledgments -- About this book -- Introduction -- Word of mouth goes world of mouth -- Social media = preventative behavior -- Social media = braggadocian behavior -- What we can learn from politics -- I care more about what my neighbor thinks than what google thinks -- Death of social schizophrenia -- Winners and losers in a 140-character world -- Next steps for companies and the "glass house generation" -- Social media rolodex and resources -- Social ROI -- Social success secrets (give them to me now!) -- Blogging : what works -- 100+ social media tools -- Making viral videos -- Social media for B2B -- Case studies -- Faqs -- Teacher and company resources & exercises -- About the author.

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