Sun Tzu strategies for marketing : 12 essential principles for winning the war for customers / Gerald A. Michaelson with Steven W. Michaelson

By:

Michaelson, Gerald A

Contributor(s):

Michaelson, Steven W

Material type: Text

TextPublication details: New York [etc.] : McGraw-Hill, cop. 2004Description: XI, 244 pàgines ; 23 centímetresISBN:

0071427317

Subject(s):

Contents:

the principles of marketing strategy -- honor the customer -- organization of intellicence -- maintenance of the bojective -- a secure position -- offensive action -- surprose -- maneuver -- concentration of resources -- economy of force -- command structrue -- personal leadership -- simplicity -- implementing strategies

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Holdings
Item type	Current library	Collection	Call number	Vol info	Status	Date due	Barcode
Llibre_M	IED Barcelona Sala	Management.Bussiness	R3.01 Mic (Browse shelf(Opens below))	Núm.	Available		2022-0108

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