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The Trend management toolkit : a practical guide to the future / Anne Lise Kjaer

By: Material type: TextTextPublisher: Houndmills, Basingstoke, Hampshire ; New York, NY : Palgrave Macmillan, 2014Description: xiv, 243 p : il. ; 23 cmContent type:
  • text
Media type:
  • sense mediació
Carrier type:
  • volum
ISBN:
  • 9781137370082
  • 1137370084
  • 9781349475193
Subject(s): DDC classification:
  • 658.4/012 23
LOC classification:
  • HD30.28 .K5745 2014
Summary: "In a fast moving world, businesses need to keep up with data analysis and pattern spotting to identify future opportunities. Anne Lise Kjaer presents a unique methodology for global trend spotting along with practical tools and approaches to help companies and organizations analyse market changes and determine the way ahead. The toolkit includes features such as 'How to create your own Trend Atlas' and 'How to Use Trends in Action', alongside case studies and profiles of previous research projects for major organizations. She encourages readers to become market leaders rather than followers, by developing a 'future-orientated mindset' to interpret contradictive influences and identify trends as they emerge"-- Proporcionat per l'editor
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Llibre IED Barcelona Management.Bussiness R3.012.12 Kja (Browse shelf(Opens below)) Available 2018-1162

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"In a fast moving world, businesses need to keep up with data analysis and pattern spotting to identify future opportunities. Anne Lise Kjaer presents a unique methodology for global trend spotting along with practical tools and approaches to help companies and organizations analyse market changes and determine the way ahead. The toolkit includes features such as 'How to create your own Trend Atlas' and 'How to Use Trends in Action', alongside case studies and profiles of previous research projects for major organizations. She encourages readers to become market leaders rather than followers, by developing a 'future-orientated mindset' to interpret contradictive influences and identify trends as they emerge"-- Proporcionat per l'editor

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