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Contemporary strategic marketing / Ross Brennan, Paul Baines, Paul Garneau ad Lynn Vos.

By: Contributor(s): Material type: TextTextPublication details: Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2008.Edition: 2nd edDescription: xxiv, 462 p. : ill. ; 25 cmISBN:
  • 0230507204 (alk. paper)
  • 9780230507203 (alk. paper)
Subject(s): DDC classification:
  • 658.8/101 22
LOC classification:
  • HF5415.13 .B6783 2008
Online resources:
Contents:
Conté: What is strategic marketing? : Understanding consumer behaviour : Organizing buyin bahaviour : Understanding the compertitive environment : Understanding the mccroenvironment : Strategic marketing analysis : Marketing strategy formulation : Relationship marketing analysis : E-marketing strategies : Marketing strategy for services : International marketing strategy : Analysing strategic marketing case studies : Case studies : British Telecommunications plc (2001) strategic challenges : B plc: brave new world : Competition in the UK ice cream market : London Olympics 2012: the race for sponsorship : Abbey: mortgage marketing in the UK : Glasonsmithkline in South Africa : UPS: 100 years of turning brown into gold : News Corporation i the British newspaper market : A tale of two wine brands : BriCol Engineering Ltd : Crisis in the European airline industry : Golden Arch Hotels : Marketing Australia to the world : Trouble with the CPC100 : Coca-Cola: challenges to global growth : Readings : Interaction, relationships and networks in business markets: an evolving perspective : Revisiting marketing's lawlike generalizations : Relationship marketing: the strategy continuum : Antiglobal challenges to marketing in developing countries: exploring the ideological divide : Value-based marketing
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Item type Current library Call number Status Date due Barcode
Llibre IED Barcelona R3 Bre (Browse shelf(Opens below)) Available 2019-0277

Inclou referències bibliogràfiques i índex

Conté: What is strategic marketing? : Understanding consumer behaviour : Organizing buyin bahaviour : Understanding the compertitive environment : Understanding the mccroenvironment : Strategic marketing analysis : Marketing strategy formulation : Relationship marketing analysis : E-marketing strategies : Marketing strategy for services : International marketing strategy : Analysing strategic marketing case studies : Case studies : British Telecommunications plc (2001) strategic challenges : B plc: brave new world : Competition in the UK ice cream market : London Olympics 2012: the race for sponsorship : Abbey: mortgage marketing in the UK : Glasonsmithkline in South Africa : UPS: 100 years of turning brown into gold : News Corporation i the British newspaper market : A tale of two wine brands : BriCol Engineering Ltd : Crisis in the European airline industry : Golden Arch Hotels : Marketing Australia to the world : Trouble with the CPC100 : Coca-Cola: challenges to global growth : Readings : Interaction, relationships and networks in business markets: an evolving perspective : Revisiting marketing's lawlike generalizations : Relationship marketing: the strategy continuum : Antiglobal challenges to marketing in developing countries: exploring the ideological divide : Value-based marketing

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