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Licensing for growth : [how licensing can prove a winning strategy for businesses looking for growth] / Bruno Schwobthaler

By: Material type: TextTextGreat Britain : [l'autor], 2015Edition: New 2015 editionDescription: 116 pàgines : il·lustracions en color ; 21 cmSubject(s):
Contents:
What is licensing anyway? -- Licensing works for consumers -- Licensing works for business -- Licensing works for IP owners -- Licensing works for entertainment brands -- Why is licensing still underdeveloped? -- The importance of story telling -- Ten reason to consider licensing for your business -- Benchmarking -- The future of licensing -- Conclusion to part 1 -- Introduction: success stories told by those who made them happen -- LaCie -- NBA -- Panini -- Peppa Pig -- Smiley -- UEFA -- Chupa Chups -- LEGO
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Item type Current library Call number Status Date due Barcode
Llibre IED Barcelona Sala General / Recerca i Gestió R3.056.591.2 Sch (Browse shelf(Opens below)) Available 2019-0290

What is licensing anyway? -- Licensing works for consumers -- Licensing works for business -- Licensing works for IP owners -- Licensing works for entertainment brands -- Why is licensing still underdeveloped? -- The importance of story telling -- Ten reason to consider licensing for your business -- Benchmarking -- The future of licensing -- Conclusion to part 1 -- Introduction: success stories told by those who made them happen -- LaCie -- NBA -- Panini -- Peppa Pig -- Smiley -- UEFA -- Chupa Chups -- LEGO

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