The signals are talking : why today's fringe is tomorrow's mainstream / Amy Webb
Material type:
TextLanguage: English Publisher: New York : PublicAffairs, [2016]Edition: First editionDescription: viii, 322 pàgines ; 25 cmContent type: - text
- sense mediació
- volum
- 9781610396660 (cart.)
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| Llibre | IED Barcelona Sala General / Recerca i Gestió | R3.012.12 Web (Browse shelf(Opens below)) | Available | 2019-0581 |
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| R3.01 Hol Growth hacker marketing : | R3.01 Hol Growth hacker marketing : | R3.012.12 Ray The trend forecaster's handbook / | R3.012.12 Web The signals are talking : | R3.051.599 Eya Hooked : how to build habit-forming products / | R3.051.599 Lin Buy ology : truth and lies about why we buy / | R3.056.2 Lab Labfiles #005: |
Inclou referències bibliogràfiques (p. 293-310) i índex
Introduction : "Hello, are you lost?" -- The instructions: a futurist's playbook for every organization -- When cars fly: understanding the difference between trend and trendy -- Survive and thrive, or die: how trends affect companies -- Finding the fringe: seek out the unusual suspects -- Signals matter: uncovering hidden patterns -- The "Uber for X" trend: ask the right questions -- Is it really awesome?: know when the timing is right -- If this, then that: a formula for action -- Greetings, robot overlords: pressure-testing your strategy -- Reverse-engineering the future
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