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The inside advantage : the strategy that unlocks the hidden growth in your business / Robert H. Bloom ; with Dave Conti.

By: Contributor(s): Material type: TextTextLanguage: English Publisher: New York : McGraw-Hill, 2008Copyright date: ©2008Edition: 1º edDescription: 222 pContent type:
  • text
ISBN:
  • 1283621541
  • 0071762574
  • 9786613933997
Subject(s): Genre/Form: Additional physical formats: No titleDDC classification:
  • 658.812 22
LOC classification:
  • HF5415.5 .B566 2008
Contents:
core customers: who are they? : the most important word in business : all customers are not created equal : zero in your core customer ; uncommon offerings: what can you offer them? : what business are you really in? : where tangible meets emotional : dig deep for your adventage ; persuasive strategies: ho do you convince them? : a platform built for one : stand out by standing alone : create a compelling persuasive strategy ; imaginative acts: own it : never stop celebrating your advantage : ubiquitous and explosive arts : become well known for your advantage ; conclusion: make grow happen now
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core customers: who are they? : the most important word in business : all customers are not created equal : zero in your core customer ; uncommon offerings: what can you offer them? : what business are you really in? : where tangible meets emotional : dig deep for your adventage ; persuasive strategies: ho do you convince them? : a platform built for one : stand out by standing alone : create a compelling persuasive strategy ; imaginative acts: own it : never stop celebrating your advantage : ubiquitous and explosive arts : become well known for your advantage ; conclusion: make grow happen now

English

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