IEDBarcelona

Image from Google Jackets

Reshaping retail : why technology is transforming the industry and how to win in the new consumer driven world / Stefan Niemeier, Andrea Zocchi, and Marco Catena

By: Contributor(s): Material type: TextTextPublisher: Chichester, West Sussex, United Kingdom : John Wiley & Sons, [2013]Copyright date: ©2013Description: viii, 200 pàgines : il·lustracions (blanc i negre) ; 24 cmContent type:
  • text
Media type:
  • sense mediació
Carrier type:
  • volum
ISBN:
  • 9781118656662
  • 1118656660
Subject(s): DDC classification:
  • 658.8/7 23
LOC classification:
  • HF5429 .N486 2013
Contents:
Conté: 1. A Brief History of Retailing: The mercantile era -- The modern era -- The digital era -- 2. Technology: The Crucial Retail Enabler: How retailers add value -- Connecting the chain -- Knowing what you know -- A succession of evolutions -- 3. Game-Changing Technologies: Revolution -- The next era of technology change -- What it means for consumers -- 4. Consumer Empowerment : The consumer decision journey -- Customer empowerment tools -- Retailers' response to consumers' changing behavior -- 5. Toward a New Retailing Paradigm: The changing role of the physical store -- New contenders -- The power of information productivity -- 6. The Future of Retail: Stand-alone archetypes -- Building on the stand-alone models -- 7. A Call to Action: Leapfrogging -- The way forward -- Making it happen
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Status Notes Date due Barcode
Llibre IED Barcelona Sala General / Recerca i Gestió R3.056.588.7 Nie (Browse shelf(Opens below)) Available Novetat 2022-0019

Inclou referències bibliogràfiques i índex

Conté: 1. A Brief History of Retailing: The mercantile era -- The modern era -- The digital era -- 2. Technology: The Crucial Retail Enabler: How retailers add value -- Connecting the chain -- Knowing what you know -- A succession of evolutions -- 3. Game-Changing Technologies: Revolution -- The next era of technology change -- What it means for consumers -- 4. Consumer Empowerment : The consumer decision journey -- Customer empowerment tools -- Retailers' response to consumers' changing behavior -- 5. Toward a New Retailing Paradigm: The changing role of the physical store -- New contenders -- The power of information productivity -- 6. The Future of Retail: Stand-alone archetypes -- Building on the stand-alone models -- 7. A Call to Action: Leapfrogging -- The way forward -- Making it happen

There are no comments on this title.

to post a comment.

Powered by Koha