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The innovation maze : 4 routes to a successful new business case / Gijs van Wulfen

By: Material type: TextTextPublication details: Amsterdam : Bis, 2016Description: 248 pàgines : il·lustracions, color ; 15 x 25 ventímetresSubject(s):
Contents:
innovation is a messy business -- the innovation maze -- the 4 routes to start innovation -- the diea route: i have an idea; now what? -- the technology route: i discovered a new technology, now what? -- the customer issue route: i identified a customer pain point; now what? -- the business-challenge-route: i facce a business challenge: now what? -- ideate -- focus -- check fit -- create conditions -- discover -- create business model -- select technology -- check freddom to operate -- experiment -- create new business case -- we have a new busines case: now what? -- the innovation checklist -- twenty-one ideation techniques
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innovation is a messy business -- the innovation maze -- the 4 routes to start innovation -- the diea route: i have an idea; now what? -- the technology route: i discovered a new technology, now what? -- the customer issue route: i identified a customer pain point; now what? -- the business-challenge-route: i facce a business challenge: now what? -- ideate -- focus -- check fit -- create conditions -- discover -- create business model -- select technology -- check freddom to operate -- experiment -- create new business case -- we have a new busines case: now what? -- the innovation checklist -- twenty-one ideation techniques

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