TY - BOOK AU - Howkins, John TI - The creative economy: how the people made money from ideas SN - 9780140287943 PY - 2002/// CY - London PB - Penguin Books KW - Economia KW - Empreses KW - Beneficis KW - Creativitat en els negocis KW - lemac KW - Pensament creatiu N1 - Referències bibliogràfiques. Índex; Introduction: the art of the patent -- the first talent -- the boom in intellectual property .. the core creative industries -- managing creativity -- the entertainment gene -- click-and-go -- capital of the mind ER -