Verganti, Roberto <br/><br/>
Design-driven innovation:   changing the rules of competition by radically innovating what things mean 

 - Boston :  Harvard Business School Press,  2009 
 - 272 p 
<br/><br/><label>ISBN: </label>9781422124826 
<br/><br/><label>LCCN: </label>000004757 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Design Management