TY  - BOOK
AU  - Verganti,Roberto
TI  - Design-driven innovation: : changing the rules of competition by radically innovating what things mean
SN  - 9781422124826
PY  - 2009///
CY  - Boston
PB  - Harvard Business School Press
KW  - Design Management
UR  - http://www.designdriveninnovation.com/
ER  -