TY  - BOOK
AU  - Marty Neumeier
TI  - Marty Neumeier's Innovation Workshop
SN  - 9780321636935
PY  - 2010///
CY  - Berkeley (CA)
PB  - Peachpit "New Riders"
KW  - Design thinking
KW  - Branding emocional
UR  - http://es.slideshare.net/liquidagency/the-dictionary-of-brand-by-marty-neumeier
ER  -