Lehmann, Donald& Winer, Russel <br/><br/>
Product Management 

 - 5 º edición 
 - New York :  McGraw-Hill,  2005 
 - 493 pags; 
<br/><br/> Product Management is a lean, defining text that covers three major tasks facing today's product mangers: analyzing the market, developing objectives and strategies for the product or service in question, and making decisions about price, advertising, promotion, channels of distribution and service. 
<br/><br/><label>ISBN: </label>9780071238328 
<br/><br/><label>LCCN: </label>000002431