JOHN CAPLES <br/><br/>
TESTED ADVERTISING METHODS 

 -  USA  Prentice Hall, USA : 
<br/><br/><label>ISBN: </label>0-13-244609-x 
<br/><br/><label>LCCN: </label>000000350 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Guías & Diccionarios