TY  - BOOK
AU  - Kjær,Anne Lise
TI  - The Trend management toolkit: a practical guide to the future 
SN  - 9781137370082
AV  - HD30.28 .K5745 2014
U1  - 658.4/012 23
PY  - 2014///
CY  - Houndmills, Basingstoke, Hampshire, New York, NY
PB  - Palgrave Macmillan
KW  - Planificació estratègica
KW  - lemac
KW  - Mercat
KW  - Investigació
KW  - Previsió
N1  - Inclou referències bibliogràfiques i índex
N2  - "In a fast moving world, businesses need to keep up with data analysis and pattern spotting to identify future opportunities. Anne Lise Kjaer presents a unique methodology for global trend spotting along with practical tools and approaches to help companies and organizations analyse market changes and determine the way ahead. The toolkit includes features such as 'How to create your own Trend Atlas' and 'How to Use Trends in Action', alongside case studies and profiles of previous research projects for major organizations. She encourages readers to become market leaders rather than followers, by developing a 'future-orientated mindset' to interpret contradictive influences and identify trends as they emerge"--
ER  -