The experience-centric organization : how to win through customer experience /
Simon David Clatworthy
- Sebastopol : O'Reilly, 2019
- 249 : il. col. ; 23 cm
The experience-centric organization -- Five steps to becoming experience-centric -- The structure of the experience-centric organization: the wheel of experience centricity -- The core behaviors of the experience-centric organization -- Organizing for experience centricity -- Starting with the experience -- Experiential translation: From experiential DNA to customer experience -- Experience fulfillment: designing the experiential journey -- D4me: designing for meaningful experiences -- Trendslation