Teufel, Philipp,  1958- <br/><br/>
Holistic retail design :  reshaping shopping for the digital era / 
Philipp Teufel and Rainer Zimmermann 
 - 399 pàgines :  il·lustracions en color ;  24 cm 
<br/><br/>Conté: Market, warehouse, museum: the strategic situation of retail and consequences for holistic retail design -- Strategy market: competitive and communicative strategies for retail archetypes -- Stategy in application: fifteen design strategies in masterful execution : Authenticity ; Contextualisation ; Curation ; Deconstruction ; Exclusivity ; Fusion ; Gamification ; News value ; Participation ; Poesy ; Prosuming ; Simplicity ; Storytelling ; Trading up ; Transformation -- Customer touchpoints: in search of uniqueness and integration : Stationary : Frontage/Windows ; Store/Design ; Signage ; Packaging -- Digital : Web/Devices -- Media : Advertising/Editorial -- Event : Event/Promotions -- Best practice: five paradigmatic cases of holistic retail design : Aesop ; Comme des Garçons ; Nike ; Selfridges & Co. ; Uniqlo 
<br/><br/><label>ISBN: </label>9789491727658 9491727656 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Establiments comercials--Decoració--S. XXI<br/>Comerç al detall--S. XXI<br/>Comerç electrònic<br/>Mercaderies--Exposicions
<br/><br/><label>LC Class. No.: </label>NK2195.S89  / T48 2015 
<br/><br/><label>Dewey Class. No.: </label>725/.21 
<br/><br/><label>Universal Decimal Class. No.: </label>747:725.21