TY  - BOOK
AU  - Teufel,Philipp
AU  - Zimmermann,Rainer
TI  - Holistic retail design: reshaping shopping for the digital era 
SN  - 9789491727658
AV  - NK2195.S89 T48 2015
U1  - 725/.21 23
PY  - 2015///
CY  - Amsterdam
PB  - Frame Publishers
KW  - Establiments comercials
KW  - Decoració
KW  - S. XXI
KW  - Comerç al detall
KW  - lemac
KW  - Comerç electrònic
KW  - Mercaderies
KW  - Exposicions
N1  - Conté: Market, warehouse, museum: the strategic situation of retail and consequences for holistic retail design -- Strategy market: competitive and communicative strategies for retail archetypes -- Stategy in application: fifteen design strategies in masterful execution : Authenticity ; Contextualisation ; Curation ; Deconstruction ; Exclusivity ; Fusion ; Gamification ; News value ; Participation ; Poesy ; Prosuming ; Simplicity ; Storytelling ; Trading up ; Transformation -- Customer touchpoints: in search of uniqueness and integration : Stationary : Frontage/Windows ; Store/Design ; Signage ; Packaging -- Digital : Web/Devices -- Media : Advertising/Editorial -- Event : Event/Promotions -- Best practice: five paradigmatic cases of holistic retail design : Aesop ; Comme des Garçons ; Nike ; Selfridges & Co. ; Uniqlo
ER  -