Wulfen, Gijs van <br/><br/>
The innovation maze :  4 routes to a successful new business case / 
Gijs van Wulfen 
 - Amsterdam :  Bis,  2016 
 - 248 pàgines :  il·lustracions, color ;  15 x 25 ventímetres 
<br/><br/>innovation is a messy business -- the innovation maze -- the 4 routes to start innovation -- the diea route: i have an idea; now what? -- the technology route: i discovered a new technology, now what? -- the customer issue route: i identified a customer pain point; now what? -- the business-challenge-route: i facce a business challenge: now what? -- ideate -- focus -- check fit -- create conditions -- discover -- create business model -- select technology -- check freddom to operate -- experiment -- create new business case -- we have a new busines case: now what? -- the innovation checklist -- twenty-one ideation techniques 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Empreses--Creació<br/>Creativitat en els negocis<br/>Solució de problemes en grup