TY  - BOOK
AU  - Wulfen,Gijs van
TI  - The innovation maze: 4 routes to a successful new business case 
PY  - 2016///
CY  - Amsterdam
PB  - Bis
KW  - lemac
KW  - Empreses
KW  - Creació
KW  - Creativitat en els negocis
KW  - Solució de problemes en grup
N1  - innovation is a messy business -- the innovation maze -- the 4 routes to start innovation -- the diea route: i have an idea; now what? -- the technology route: i discovered a new technology, now what? -- the customer issue route: i identified a customer pain point; now what? -- the business-challenge-route: i facce a business challenge: now what? -- ideate -- focus -- check fit -- create conditions -- discover -- create business model -- select technology -- check freddom to operate -- experiment -- create new business case -- we have a new busines case: now what? -- the innovation checklist -- twenty-one ideation techniques
ER  -