TY  - BOOK
AU  - Lorenz,Martin
TI  - Flexible visual systems: the design manual for contemporary visual identities 
SN  - 9783948440305
PY  - 2021///
CY  - Karlsruhe
PB  - Slanted Publishers
KW  - Imatge corporativa
KW  - lemac
KW  - Comunicació visual
KW  - Gestió de projectes
KW  - Metodologia
N1  - Inclou bibliografia: pàgina 319; theoretical part : introduction : history : context and process -- practical part : fvs: form-based : fvs: transformation-based
N2  - " To learn how to design flexible systems is not just learning another craft, it is going to change the way you think and work entirely. It is an approach, how to design. If you would place system design into a curriculum it would be the foundation course, putting you in the right mindset. You can apply the systemic approach to any discipline you will later specialize in, from corporate design, communication design, user experience design to textile design." --
ER  -