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Ad Land, A global history of advertising by
Material type: Text Text
Publication details: London : Kogan Page, 2007
Availability: Items available for loan: IED Barcelona (1)Call number: G41.03 Tun.

The business plan worbook / Colin Barrow, Paul Barrow, Robert Brown by Series: The Sunday Times business enterprise guides
Edition: 4th edition
Material type: Text Text
Publication details: London : Kogan Page, 2001
Availability: Items available for loan: IED Barcelona (1)Call number: R1.012.2 Bar.

The luxury strategy : break the rules of marketing to build luxury brands / J.N. Kapferer and V. Bastien by
Material type: Text Text; Format: print
Language: English
Publication details: London : Kogan Page, 2009
Availability: Items available for loan: IED Barcelona (1)Call number: M2.075 Kap. Not available: IED Barcelona: Checked out (1).

The new strategic brand management : creating and sustaining brand equity long term / Jean-Noël Kapferer by
Edition: 4th Edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Kogan Page, 2008
Availability: Items available for loan: IED Barcelona (1)Call number: R3.056.591.2 Kap.

Marketing communications : an integrated approach / P R Smith & Jonathan Taylor by
Edition: 4th edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Sterling (VA) : Kogan Page, 2004
Availability: Items available for loan: IED Barcelona (1)Call number: R3.01 Smi.

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