Friction : passion brands in the age of disruption / Jeff Rosenblum with Jordan Berg
Tipo de material: TextoIdioma: Inglés Editor: Brooklyn : powerHouse Books, 2017Fecha de copyright: cop. 2017Edición: First editionDescripción: 238 pàgines : il·lustracions (algunes en color) ; 25 cmTipo de contenido:- text
- sense mediació
- volum
- 9781576878361 (cart.)
- 1576878368
Contenidos:
Resumen: "This book explains how to create a passion brand. A brand that breaks its addiction to traditional advertising. A brand that cuts through the hype of the latest media technology. A brand that focuses on behaviors over messaging. A brand that empowers its customers and dominates the competition" --
Revolution -- Branding -- Categories -- Results -- Antagonist -- Alignment -- Irony -- Rally -- Activation -- Steps
Tipo de ítem | Biblioteca actual | Signatura topográfica | Estado | Fecha de vencimiento | Código de barras | |
---|---|---|---|---|---|---|
Llibre | IED Barcelona Sala General / Recerca i Gestió | R3.056.591.2 Ros (Navegar estantería(Abre debajo)) | Disponible | 2019-0606 |
Inclou referències bibliogràfiques (p. 230-232) i índex
Revolution -- Branding -- Categories -- Results -- Antagonist -- Alignment -- Irony -- Rally -- Activation -- Steps
"This book explains how to create a passion brand. A brand that breaks its addiction to traditional advertising. A brand that cuts through the hype of the latest media technology. A brand that focuses on behaviors over messaging. A brand that empowers its customers and dominates the competition" -- Contracoberta
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