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UX research : practical techniques for designing better products / Brad Nunnally and David Farkas

By: Contributor(s): Material type: TextTextPublisher: Sebastopol, [California] : O'Reilly Media Inc., 2016Edition: First editionDescription: xx, 231 pàgines : il·lustracions ; 23 cmContent type:
  • text
Media type:
  • sense mediació
Carrier type:
  • volum
ISBN:
  • 9781491951293
Subject(s):
Contents:
Pt. I. Introduction. The history of research -- Pt. II. Planning and preparation. Good research starts with good questions -- Quantitative research methods -- Qualitative research methods -- Choosing your methods -- Logistics -- Recruiting -- Pt. III. Facilitating research. Making research happen -- Managing people during research -- Improv in research -- Facilitating research -- Debrief sessions -- Pt. IV. Analysis and reporting. Making sense of the mess -- Communicating insights -- Getting the most out of research
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Llibre IED Barcelona Management.Bussiness R2.012 Nun (Browse shelf(Opens below)) Available 2019-0031

Inclou referències bibliogràfiques i índex

Pt. I. Introduction. The history of research -- Pt. II. Planning and preparation. Good research starts with good questions -- Quantitative research methods -- Qualitative research methods -- Choosing your methods -- Logistics -- Recruiting -- Pt. III. Facilitating research. Making research happen -- Managing people during research -- Improv in research -- Facilitating research -- Debrief sessions -- Pt. IV. Analysis and reporting. Making sense of the mess -- Communicating insights -- Getting the most out of research

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