IEDBarcelona

Image from Google Jackets

Friction : passion brands in the age of disruption / Jeff Rosenblum with Jordan Berg

By: Contributor(s): Material type: TextTextLanguage: English Publisher: Brooklyn : powerHouse Books, 2017Copyright date: cop. 2017Edition: First editionDescription: 238 pàgines : il·lustracions (algunes en color) ; 25 cmContent type:
  • text
Media type:
  • sense mediació
Carrier type:
  • volum
ISBN:
  • 9781576878361 (cart.)
  • 1576878368
Subject(s):
Contents:
Revolution -- Branding -- Categories -- Results -- Antagonist -- Alignment -- Irony -- Rally -- Activation -- Steps
Summary: "This book explains how to create a passion brand. A brand that breaks its addiction to traditional advertising. A brand that cuts through the hype of the latest media technology. A brand that focuses on behaviors over messaging. A brand that empowers its customers and dominates the competition" --
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Status Date due Barcode
Llibre IED Barcelona Sala General / Recerca i Gestió R3.056.591.2 Ros (Browse shelf(Opens below)) Available 2019-0606

Inclou referències bibliogràfiques (p. 230-232) i índex

Revolution -- Branding -- Categories -- Results -- Antagonist -- Alignment -- Irony -- Rally -- Activation -- Steps

"This book explains how to create a passion brand. A brand that breaks its addiction to traditional advertising. A brand that cuts through the hype of the latest media technology. A brand that focuses on behaviors over messaging. A brand that empowers its customers and dominates the competition" -- Contracoberta

There are no comments on this title.

to post a comment.

Powered by Koha