| 000 | 00775cam a2200229 a 4500 | ||
|---|---|---|---|
| 001 | 5011 | ||
| 005 | 20180424162939.0 | ||
| 008 | 090202s2009 maua bf 001 0 eng d | ||
| 010 | _a000005011 | ||
| 020 | _z9780073381091 | ||
| 020 | _a9780073381091 | ||
| 040 |
_aDEUSTO. _bspa |
||
| 100 | 1 | 0 |
_aBelch, George E. _9224 |
| 245 | 1 | 0 |
_aAdvertising and promotion: _ban integrated marketing communications perspective _cGeorge E. Belch & Michael A. Belch |
| 250 | _a8th | ||
| 260 |
_aBoston : _bMcGraw-Hill, _c2009 |
||
| 300 |
_a838 p. _bil _c29 cm |
||
| 650 | 4 |
_aPublicidad- _vManuales _9225 |
|
| 650 | 4 |
_aPromoción de ventas _9226 |
|
| 700 | 1 | 0 |
_aBelch, Michael A. _9227 |
| 775 | 0 |
_aBelch, George E. _tAdvertising and promotion. -- _b7th ed. _eeng _fmau _z0073101265. _w(UDE)982167 |
|
| 999 |
_c4389 _d4389 |
||