| 000 | 02464nam a2200325 a 4500 | ||
|---|---|---|---|
| 001 | 1996 | ||
| 003 | IED_BCN | ||
| 005 | 20231221175632.0 | ||
| 008 | 090318s2008 nyu b||| 001 0 eng d | ||
| 010 | _a000001996 | ||
| 020 | 0 | 0 | _a9780385523882 |
| 035 | _a2075 | ||
| 040 |
_aIED_BCN _bcat _cIED_BCN _dIED_BCN |
||
| 041 | _aeng | ||
| 100 | 1 |
_aLindström, Martin, _d1970- _9658 |
|
| 245 | 1 | 0 |
_aBuy ology : _btruth and lies about why we buy / _cMartin Lindstrom |
| 246 | 3 | _aBuyology | |
| 246 | 3 | _aBuy-ology | |
| 260 |
_aNew York : _bDoubleday, _ccop. 2008 |
||
| 300 |
_axi, 240 pàgines ; _c22 cm |
||
| 504 | _aInclou referències bibliogràfiques (p. 217-229) i índex | ||
| 505 | 0 | _aForeword by Paco Underhill -- Introduction -- A rush of blood to the head : the largest neuromarketing study ever conducted -- This must be the place : product placement, American Idol, and Ford's multimillion dollar mistake -- I'll have what she's having : mirror neurons at work -- I can't see clearly now : subliminal messaging, alive and well -- Do you believe in magic? : ritual, superstition, and why we buy -- I say a little prayer : faith, religion, and brands -- Why did I choose you? : the power of somatic markers -- A sense of wonder : selling to our senses -- And the answer is : neuromarketing and predicting the future -- Let's spend the night together : sex in advertising -- Conclusion : brand new day | |
| 520 | _aHow much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds that we're barely aware of them? Marketing guru Lindstrom presents the startling findings from his three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy.--From publisher description | ||
| 650 | 7 |
_aNeuromàrqueting _2lemac _94024 |
|
| 650 | 7 |
_aConsumidors _xConducta _2lemac _93583 |
|
| 650 | 7 |
_aConsumidors _xPsicologia _2lemac _94026 |
|
| 650 | 0 |
_aMàrqueting _xAspectes psicològics _2lemac _93424 |
|
| 650 | 7 |
_aCompres _xAspectes psicològics _2lemac _94025 |
|
| 942 |
_2udc _c1 |
||
| 999 |
_c4929 _d4929 |
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