| 000 | 04765nam a2200277 a 4500 | ||
|---|---|---|---|
| 999 |
_c6982 _d6982 |
||
| 001 | 3408 | ||
| 003 | IED_BCN | ||
| 005 | 20190918144353.0 | ||
| 008 | 190918e2001 d|||| |||| 001 0 eng d | ||
| 010 | _a000003408 | ||
| 020 | 0 | 0 | _a9780333801659 |
| 020 | 0 | 0 | _a0333801652 |
| 035 | 0 | 0 | _a3520 |
| 040 |
_aIED_BCN _bcat _cIED_BCN |
||
| 100 | 0 |
_aJackson,Tim _91444 |
|
| 245 | 1 | 0 |
_aFashion buying & merchandising managment / _cTim Jackson and David Shaw |
| 260 | 0 | 0 |
_aLondon : _bPalgrave Macmillan, _c2001 |
| 300 | 0 | 0 |
_a204 p. ; _c23 cm |
| 490 | _aPalgrave master series | ||
| 505 | _aIntrodcution : A definition of fashion : The growth of fashion retailing : Fashion retailing and profit : Fashion retailing and marketing : Fashion retailers and society : Is fashion buyin a glamorous job? : Buyers past and presetn : The development of the fashion buyer : Fashion buying and merchandise management - a warning! -- The roles of the fashion buyer and garment technologist : Buying and merchandising : Temringology : Structrures : The buying office structure model : The buying team : The role and responsabilities of a buyer : Negotiating skills : Garment technology : The need for integration between buying and technology -- The role of merchandising : Definitions : A background to merchandising : The changing structures of merchandisign : The merchandisers' respnse to change : Main areas of merchandising management activity :The role and responsabilities of the merchandiser : The demand for merchandisers : The key merchandisign copmetencies : Assistant merchandiser/assistant planner/senior allocator : Merchandising assistant/allocator/distributor : The future for merchandising : Applying for fashion buying and merchandising positions -- Fashion design : Definitions : The role of a fashion designer : The key tasks of a designer : What is siccessful fashion design? : defining the contribution of fashion design : Benefits for customer s: Designing benefits into fashion garments : ashion trends : Taping into the changing external environment : Technological innovations in fibres and fabrics : Fashion forecasting : The importance of shows : Lead-times : The sequence of trade and fashion shows -- Market planning for fashion retailing : The importance of marketing : The marketing mix : Marketing within fashion retailing : Defining customers : What is a season? : Fashion seasons and user occasions : Modern seasonal trading : Market positioning : What is a range? : Price points : Product options : Strategic development -- Buying and the law : Contracts with suppliers : Copyright : Pricing : Labelling : Fitness for purpose and satifactory quality : Refunds -- Merchandise planning : The importance of planning Planning and profitability : The problems of planning in detail : The importance of the merchandiser in planning : The importance of historic sales patterns : Creating the initial season sales plan : The importance of growth and Like for Like (LFL) gworth : Sales planning and the fashion business : Some final thoughts on the WSSI -- Sourginc and supply chain management : Sourcing defines : What needs to be sourced? : Different ways of buying a garment : An historical perspective : The buyer/supplier reliationship : A move towards international sourcing : General agreement on tarifs and trade (GATT) /Multi-fibre agreement (MFA) : General sourcing issues : Foreign buying : The chaniging supplier base : Supply chain management : Changes resulting from supply chain management : Measuring performance : The benfits of supply chain management -- Stock management and distribution : Definitions : Fitting the number of lines to the business : The range plan and initial allocations : Rigid control versus flexibility - the dilemma of overall stock managment : The delivery schedule : The importance of the DC : Final comments on stock management and distribution -- Retail formats and visual merchandising : The ever-changing face of fashion retailing : The changing high street : A review of changing fashion retail formats : Mail order and internet buying - a retail format or not? : Changing consumer expectations and the shopping experience : Fashion retailing - a fast-changing vista -- Future trends in buying and merchandising : Background : The changing impact of IT on fashion retailing : The ipmact of new manufacturing techniques : The fashin buyer of the future : The fashion merchandiser of the future : Likely future technological impacts on the consumer : Other types of fashion retail competition | ||
| 650 | 7 |
_2lemac _94307 _aIndústria de la confecció |
|
| 650 | 7 |
_2lemac _93197 _aModa _xMàrqueting |
|
| 650 | 7 |
_2lemac _94316 _aEmpreses _xDirecció i administració |
|
| 700 |
_91432 _aShaw, David |
||
| 942 |
_2lcc _c1 |
||