| 000 | 01666nam a22002537a 4500 | ||
|---|---|---|---|
| 001 | 8898 | ||
| 003 | IED_BCN | ||
| 005 | 20210129180241.0 | ||
| 008 | 180717t20172017ne a 000 0 eng d | ||
| 020 | _a9789063694333 | ||
| 020 | _a9063694334 | ||
| 035 | _a(ES-BaCBU).b72779949 | ||
| 040 |
_aNLGGC _bcat _cIED_BCN _dIED_BCN |
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| 041 | _aeng | ||
| 100 | 1 |
_aDragt, Els _93274 |
|
| 245 | 1 | 0 |
_aHow to research trends : _bmove beyond trend watching to kick start innovation / _cEls Dragt |
| 260 |
_aAmsterdam : _bBIS Publishers, _c[2017] |
||
| 300 |
_a199 pàgines : _bil·lustracions en color ; _c23 cm |
||
| 504 | _aInclou referències bibliogràfiques (p. 197-199) | ||
| 520 | 0 | 2 | _aUnderstanding trends, the emerging values and needs of groups in society provides you with a foundation to innovate and create change. This book gives you an overview of the trend research process. lt brings a structured, research-based approach to the table instead of a crystal ball. It is practical, hands-on and offers multiple perspectives on researching trends for professionals and trend students around the globe. lt shows you that researching trends is a skill that combines the intuitive and the analytical. Based on a 3 step method, you will learn in a hands-on way to scan your environment for signs of change, analyse your trend spots and apply your trend insights to kick start innovation. This book synthesises existing theories, concepts and ideas on trend research. The interviews with experts and students will guide you on your trend journey |
| 650 | 7 |
_aPrevisió _xInvestigació _2lemac _93275 |
|
| 650 | 7 |
_aInnovacions tecnològiques _2lemac _94436 |
|
| 942 |
_2udc _c1 |
||
| 999 |
_c8898 _d8898 |
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