000			02228cam a2200421Ii 4500
001			991026934839706706
003			ES-BaCBU
005			20220422140813.0
008			150419s2015 ne a 001 0 eng c
020			_a9789491727658
020			_a9491727656
035			_a(ES-BaCBU).b66384965
035			_a(OCoLC)1120446617
035			_a(ES-BaIED)9354
040			_aES-BaEESI _bcat _erda _cES-BaEESI
050		4	_aNK2195.S89 _bT48 2015
080			_a747:725.21
082	0	4	_a725/.21 _223
100	1		_aTeufel, Philipp, _d1958- _eautor
245	1	0	_aHolistic retail design : _breshaping shopping for the digital era / _cPhilipp Teufel and Rainer Zimmermann
264		1	_aAmsterdam : _bFrame Publishers, _c2015
300			_a399 pàgines : _bil·lustracions en color ; _c24 cm
336			_atext _btxt _2rdacontent
336			_aimatge fixa _bsti _2rdacontent
337			_asense mediació _bn _2rdamedia
338			_avolum _bnc _2rdacarrier
505	8		_aConté: Market, warehouse, museum: the strategic situation of retail and consequences for holistic retail design -- Strategy market: competitive and communicative strategies for retail archetypes -- Stategy in application: fifteen design strategies in masterful execution : Authenticity ; Contextualisation ; Curation ; Deconstruction ; Exclusivity ; Fusion ; Gamification ; News value ; Participation ; Poesy ; Prosuming ; Simplicity ; Storytelling ; Trading up ; Transformation -- Customer touchpoints: in search of uniqueness and integration : Stationary : Frontage/Windows ; Store/Design ; Signage ; Packaging -- Digital : Web/Devices -- Media : Advertising/Editorial -- Event : Event/Promotions -- Best practice: five paradigmatic cases of holistic retail design : Aesop ; Comme des Garçons ; Nike ; Selfridges & Co. ; Uniqlo
650		4	_aEstabliments comercials _xDecoració _yS. XXI
650		7	_aComerç al detall _yS. XXI _94210 _2lemac
650		4	_aComerç electrònic
650	0	4	_aMercaderies _xExposicions
700	1		_aZimmermann, Rainer, _d1956- _eautor
907			_a.b66384965 _b11-12-19 _c09-02-16 _d09-02-16 _em _fa _g- _heng _ine _j0 _k0
908			_aELISAVA _aUAB _aCOAC _aURL _aIED
940			_aOCLC
942			_2udc _c1
999			_c9354 _d9354