000			01297nam a22001937a 4500
003			ES-BaIED
005			20230517173554.0
008			230517b2016 |||ao||| |||| 000 0 eng d
040			_aES-BaIED _bcat _cES-BaIED _elemac
100	1		_94283 _aWulfen, Gijs van
245			_aThe innovation maze : _b4 routes to a successful new business case / _cGijs van Wulfen
260			_aAmsterdam : _bBis, _c2016
300			_a248 pàgines : _bil·lustracions, color ; _c15 x 25 ventímetres
505			_ainnovation is a messy business -- the innovation maze -- the 4 routes to start innovation -- the diea route: i have an idea; now what? -- the technology route: i discovered a new technology, now what? -- the customer issue route: i identified a customer pain point; now what? -- the business-challenge-route: i facce a business challenge: now what? -- ideate -- focus -- check fit -- create conditions -- discover -- create business model -- select technology -- check freddom to operate -- experiment -- create new business case -- we have a new busines case: now what? -- the innovation checklist -- twenty-one ideation techniques
650		7	_2lemac _93282 _aEmpreses _xCreació
650		7	_2lemac _93388 _aCreativitat en els negocis
650		7	_2lemac _93985 _aSolució de problemes en grup
942			_2lcc _c1
999			_c9404 _d9404