Product Management
Lehmann, Donald& Winer, Russel
Product Management - 5 º edición - New York : McGraw-Hill, 2005 - 493 pags;
Product Management is a lean, defining text that covers three major tasks facing today's product mangers: analyzing the market, developing objectives and strategies for the product or service in question, and making decisions about price, advertising, promotion, channels of distribution and service.
9780071238328
000002431
Product Management - 5 º edición - New York : McGraw-Hill, 2005 - 493 pags;
Product Management is a lean, defining text that covers three major tasks facing today's product mangers: analyzing the market, developing objectives and strategies for the product or service in question, and making decisions about price, advertising, promotion, channels of distribution and service.
9780071238328
000002431