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Blue ocean strategy : how to create uncontested market place and make the competition irrelevant / W Chan Kim, Renée Mauborgne

By: Contributor(s): Material type: TextTextPublication details: Boston : Harvard Business School Press, 2005Description: 238 pags. ; 24 cmISBN:
  • 9781591396192
  • 1591396190
Subject(s): Online resources:
Contents:
Blue ocean strategy : creating blue oceans : analytical tools and frameworks -- formulating blue ocean strategy : reconstruct market boundaries : focus on the big picture, not the numbers : reach beyond existing demand : get the strategic sequence right -- executing blue ocean strategy : ovecome key organizational hurdles : build execution into strategy : conclusion: the sustainability and renewal of blue ocean stretegy
Summary: Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans.
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Holdings
Item type Current library Collection Call number Vol info Status Date due Barcode
Llibre_M IED Barcelona Sala Management.Bussiness R1.012.2 Cha (Browse shelf(Opens below)) Núm. Available 2022-0099

Blue ocean strategy : creating blue oceans : analytical tools and frameworks -- formulating blue ocean strategy : reconstruct market boundaries : focus on the big picture, not the numbers : reach beyond existing demand : get the strategic sequence right -- executing blue ocean strategy : ovecome key organizational hurdles : build execution into strategy : conclusion: the sustainability and renewal of blue ocean stretegy

Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans.

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