Product Management

By:

Lehmann, Donald& Winer, Russel

Material type: Text

TextPublication details: New York : McGraw-Hill, 2005Edition: 5 º ediciónDescription: 493 pagsISBN:

9780071238328

Summary: Product Management is a lean, defining text that covers three major tasks facing today's product mangers: analyzing the market, developing objectives and strategies for the product or service in question, and making decisions about price, advertising, promotion, channels of distribution and service.

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Holdings
Item type	Current library	Collection	Call number	Vol info	Status	Date due	Barcode
Llibre_M	IED Barcelona Sala	Marketing de la Moda - Fashion Marketing	R3.01 Leh (Browse shelf(Opens below))	Núm.	Available		2531000

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Product Management is a lean, defining text that covers three major tasks facing today's product mangers: analyzing the market, developing objectives and strategies for the product or service in question, and making decisions about price, advertising, promotion, channels of distribution and service.

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